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Design a cohesive brand and conceptual spatial identity for a next-generation wellness center that offers both modern recovery services (cold plunge, sauna, compression therapy) and advanced clinical treatments (Ketamine Therapy, TRT, IV infusions). The space needed to feel elevated and calming—bridging luxury and nature—without leaning into sterile medical or overly tech-forward aesthetics.
Developed a refined visual identity rooted in natural-modern minimalism, including a warm, breathable color palette, curated typography, and mood boards that capture an emotional tone of grounded transformation. The spatial concept focused on intuitive zoning and flow, separating clinical services from sensory recovery areas while maintaining a unified design language. The end result blends the serenity of a wellness retreat with the credibility of a high-performance health facility.
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The project resulted in a complete brand and spatial identity that brought the client’s vision of a modern, elevated wellness center to life. I delivered a refined visual system—logo tweaks, color palette, and typography—that balanced luxury with approachability. The mood boards and conceptual zoning plan helped translate the brand’s emotional energy into a physical space, guiding early interior planning and investor presentations. The final package established a clear market position that integrates high-touch recovery services with advanced health treatments, setting the foundation for a strong launch and consistent brand experience.