Brand Identity & Platform Design for a Global Public Health App

CHI-APP was born out of frustration. After five years leading public health programs in India and Tanzania, the founder saw how top-down tools often failed the communities they were meant to help. CHI-APP was designed as a response—a platform focused not just on data capture, but on local ownership, adaptability, and real-world impact.

The challenge was to design a platform that could be trusted and easily used by both grassroots health workers and global organizations. It needed to feel culturally relevant in rural communities while meeting the standards of institutions like the United Nations. This meant building a brand and interface that were both warm and professional, simple enough for first-time users, and robust enough to support large-scale public health programs.

CHI-APP was designed as a flexible, community-centered platform that empowers local health teams to plan, adapt, and scale public health programs in real time. The brand identity balances clinical credibility with visual warmth, using approachable typography and regionally resonant colors to build trust across diverse users. We designed a multilingual user experience tailored to low-resource environments, with intuitive workflows for non-technical teams. The platform was field-tested with public health workers across India and East Africa, leading to iterative improvements in navigation, offline functionality, and role-based dashboards—all grounded in real feedback and real-world use.